YouGov

YouGov

Your Mobile Gateway to Market Research

• The YouGov app turns ordinary moments—commuting, waiting in line, or lounging at home—into opportunities to influence brands, governments and media.

• No desktop login is required; just open the app, answer surveys, earn points and claim rewards.

How It Works

• Download & Register – Get the free app from the Apple App Store or Google Play and sign up with an email or a social‑media account.

• Complete Your Profile – Fill a short demographic questionnaire so the system can match you with relevant studies.

• Get Survey Alerts – Push notifications let you open new surveys instantly and answer at your own pace.

• Earn Points – Every finished survey adds a preset amount of points to your in‑app balance.

• Redeem Rewards – Trade points for gift cards, charitable donations, prize‑draw entries and more, all from the app’s Reward Centre.

Why Join?

• Anytime, Anywhere – Participate whenever you have a few free minutes.

• Full Transparency – See the point value before you start and track earnings in real time.

• Wide‑Range Topics – From product preferences to social‑policy opinions, the surveys stay fresh.

• Make an Impact – Your answers feed directly into the data that shapes decisions across industries.

Optional YouGov Pulse Study

• Consent Required – If you opt‑in, the app will request access to your device’s accessibility settings and VPN status.

• Purpose – These settings help identify the apps and sites you use, giving the Pulse study richer context.

• Data Use – Information collected is locked to the Pulse study only; it is never shared, sold, or reused elsewhere.

Privacy & Security

• Minimal Data – Only the data needed for survey matching (and the optional Pulse study) is accessed.

• Encrypted Connection – All communication with YouGov’s servers uses industry‑standard TLS encryption.

• Retention Policy – Data is kept just long enough to complete the study, then it is anonymised or deleted per YouGov’s privacy rules.

Getting Started

1. Install the YouGov app from your preferred store.

2. Create an account and finish the demographic profile.

3. Turn on notifications to receive survey invites instantly.

4. Start answering, watch your points climb, and redeem rewards whenever you wish.

With the YouGov mobile app, the power to shape products, services, and public opinion is literally in your hands—anytime, anywhere.

FAQ

Q: Do I need to log in via a desktop computer to manage my account?

A: Not at all. The YouGov app is designed to be a standalone mobile experience. You can handle everything from registration to surveying and reward redemption directly from your phone.

Q: How will I know when a new survey is available?

A: The app utilizes push notifications to alert you the moment a new survey is ready. We recommend keeping these notifications enabled so you never miss an opportunity to earn points.

Q: How are points earned within the app?

A: Every time you successfully complete a survey, a set amount of points is automatically added to your in-app balance. You can see exactly how many points a survey is worth before you even begin, allowing you to prioritize your time.

Version History

v10.1.1.34101——18 May 2026

What the world thinks Download the latest version of YouGov to enjoy new features and updates immediately!

*10.1.1.34101

We have addressed a number of bugs, whilst making some improvements under the hood to create an even smoother YouGov experience for our users.

*10.1.0.34059

We have addressed a number of bugs, whilst making some improvements under the hood to create an even smoother YouGov experience for our users.

*10.0.1.34015

We have addressed a number of bugs, whilst making some improvements under the hood to create an even smoother YouGov experience for our users.