Knoops

Knoops

Our Story

• Our founder, Jens Knoops, cultivated a deep, lifelong passion for high-quality chocolate while growing up in rural Germany.

• Driven by a desire to share this enthusiasm, he opened the inaugural Knoops store in 2013 in the historic town of Rye, East Sussex.

• Since that humble beginning, the brand has evolved significantly:

+ We have expanded our physical footprint with multiple dedicated Knoops stores across the country.

+ Jens has assembled a passionate team of chocolate experts who share his vision for quality and innovation.

+ The brand has grown to include a bespoke at-home range of chocolate flakes, allowing customers to recreate the experience in their own kitchens.

+ We have published a dedicated chocolate cookbook to inspire creativity at home.

The Knoopology Process

• At the heart of our mission is the "Knoopology" concept, a bespoke menu system designed to provide the perfect chocolate drink for every individual palate and mood.

• Our process is designed to be personal and experimental:

+ Selection: Choose your preferred percentage of chocolate, ranging from mild and milky options to intense, high-cocoa dark blends.

+ Base: Select your choice of milk, including a variety of dairy and plant-based alternatives.

+ Enhancement: Customise your drink with unique flavour additions, such as sea salt, orange zest, chilli, or cinnamon.

+ Format: Enjoy your creation as a steaming hot chocolate, a refreshing milkshake, or a chilled iced chocolate.

Rewards

• We believe in rewarding our community for their curiosity and adventurous spirit.

• Through our official app, you can track your favourite combinations and collect loyalty points with every drink purchased in our stores, ensuring that your journey through the world of Knoopology is as rewarding as it is delicious.

FAQ

Q: How do I go about creating my own drink using Knoopology?

A: Creating your drink is a simple four-step process. First, you select your chocolate percentage, ranging from mild and milky to intense dark blends. Second, you choose your preferred base, whether that is dairy or a plant-based alternative. Third, you can customize your creation with unique flavor enhancements like cinnamon, sea salt, orange zest, or chilli. Finally, you decide whether you would like your drink served steaming hot, as a refreshing milkshake, or as a chilled iced chocolate.

Q: Does Knoops offer milk alternatives for those with dietary restrictions?

A: Yes, we cater to a variety of needs. Our Knoopology process includes a wide selection of both dairy and plant-based milk alternatives, ensuring that almost everyone can find a combination that suits their dietary preferences.

Q: How has the Knoops brand grown since 2013?

A: The brand has evolved significantly from its humble beginnings in Rye. Over the years, we have expanded our physical footprint with multiple dedicated stores across the country and assembled a passionate team of chocolate experts to carry forward Jens Knoops’ vision for innovation and quality.

Version History

v2.15.6——10 Jun 2026

Expertly crafted chocolate drinks Download the latest version of Knoops to enjoy new features and updates immediately!

*2.15.6

Minor bug fixes and improvements. Install or update to the newest version to check it out!

*2.15.4

Minor bug fixes and improvements. Install or update to the newest version to check it out!

*2.12.1

Minor bug fixes and improvements. Install or update to the newest version to check it out!